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Research Visibility and Impact


Research and its dissemination have long been the goal of faculty and researchers. Whether doing so in an office, a lab, or in the community, researchers create work in a variety of formats to educate, inform, and improve academia and society. To that end, it's crucial for research to reach as many as possible and to increase its awareness and visibility.

Traditional scholarly output has long been in the form of academic journal publications, and attempts to capture scholarly impact have been measured using methods collectively referred to as bibliometrics and includes methods such as citation analysis.  This analysis traditionally includes direct citation counts and h-index, which continue to remain the primary measures of impact, especially in STEM research.

However, it's important to note that academic research output has expanded beyond journal publications to include performances, presentations, slides, data sets, and much more. While bibliometrics has attempted to capture impact of traditional academic publications, it was not designed to contend with measuring the impact of these emerging forms of scholarly output. Bibliometrics lacks the ability to measure the impact of scholarly output in non-traditional avenues, such as blogs, Twitter, Facebook and other social media. Altmetrics represents a new area of measuring scholarly impact that incorporates the widening channels of scholarly communication.  

This guide has been created to help you by presenting a variety of ways to increase the visibility of your research and creative works and navigate the metrics landscape to determine the impact of your work.