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COMM 4360/4366 - Advertising Media & Account Planning (Spring 2022)

Find industry and market information for your media & account planning reports.

In This Guide

Teacher gesturing towards writing on a boardIn COMM 4360/4366, you will create a market report using research related to the given case study.  This year, the product in your case study is Mambo Seafood's Mambo Chelada sauce. This guide is intended to provide resources that will support your work for your reports in COMM 4360 and 4366. The sections in this guide cover how to:

  • Find background information on the company
  • Conduct research on the market, industry, and distribution process
  • Find key information for your media plan

Use the menu to find the relevant section that will help you further your learning.