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This research study explores the role of museum marketing departments during the
exhibition development process.

This thesis investigates clients’ motivations for choosing the museums as hosting sites for
special events, such as Birthday Parties, Meetings and Training Seminars, external Nonprofit
Fundraisers, Receptions and Dinners, and Weddings. It explores a range of possibilities that
might lead to clients’ choices, such as Advertising...

Redevelopment of two Second World War hangars at the National Museum of Flight in East Lothian provided an opportunity to re-interpret the museum collections. This short account of the project looks at the integrated incorporation of oral history recordings. This focus on oral history, along with an approach to interpretation that emphasises social history, rather than technology, has proven popular with visitors and allowed the building of audiences.