This guide is for students conducting research within the majors of the Bauer College of Business. This includes research for:
In this guide, you will find information and resources that will help you with your assignments for classes in these majors, including how to conduct background research on companies; find industry and market research reports; get to know your consumers through demographic data; and cite your sources properly.
If you have any questions along the way, you can contact a Teaching & Learning Librarian for help!
Before you start your research, you'll want to make sure you have at least a general research topic or idea. Once you have a topic in mind, you can think about the type of information that will help you learn more about your topic and can begin your search. But where should you actually start searching? The following video explains the difference between what you can find with Google and what you can find in the libraries' research databases.
Ultimately, you'll probably want to use a combination of sources including Google, company and government websites, and the libraries' research databases. Use the pages in this guide to help you find the information you need depending on the kind of research you are conducting.