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SCM 4351 - Strategic Sourcing and Spend Analysis (Wayhan)

This guide was designed to help with the Halliburton Strategic Sourcing Competiton

Industry Research

Industry research entails investigating the factors that affect entities that produce goods and/or services to meet similar market needs. The scope of this research may vary based on geography or other characteristics. In industry research, researchers must appreciate that an industry’s key characteristics (mature well-defined industries dominated by large public companies) will affect the relative availability and robustness of content. In other words, industry content is available along a spectrum. Image of a person teaching

When researching industry information, it is helpful to find the NAICS or SIC code for that industry. The federal government assigns these codes to business segments for data collection and reporting purposes. 

NAICS (North American Industry Classification System) codes were adopted in 1997 to replace the old Standard Industrial Classification (SIC) system. Many research resources, such as databases, utilize NAICS and/or SIC codes for searching purposes. You can search many of the library databases by NAICS and/or SIC code to get industry information.

For example, if you want to analyze the Petrochemical industry, you would look up the 2017 NAICS code (324110) from the US Census Bureau link below. 

How & Why of Industry Research

Industry Research Databases