Data and statistics play a vital role in all businesses and entrepreneurship ventures by providing insight into complex and uncertain situations. Data can be divided into two broad categories, internal (primary) and external (secondary). Internal data is generated from within the business, for example, sales reports, inventory analysis, and expenditures. intuitively, external data is collected and processed outside the company. This page will focus primarily on external data. External data is vital to understanding your customers, competition, and industry. External data and statistics can be used to:
In a perfect world, data and statistics should help you make decisions quicker, solve problems faster. However, there are limitations to find, use, and analyze data and statistics. Some data sets may have a small sample size or outdated data, both can negatively impact the accuracy and integrity of resulting projections or decisions.
The following databases are a good place to start your quest to finding data and statistics for your research: