Welcome to the library research guide for HDCS 4380 (Professor Jacobs). Use the resources below for your research and feel free to contact me if you have questions.
The Company Research Resources guide provides tools to find information about a company's financial status, investment outlook and structure.
Annual Reports & SEC Filings
Analyst Reports & SWOT Analyses
The Industry Research Resources guide provides access databases you will need to start gathering data about an industry or an industrial sector.
Industry Analysis & Statistics
The Marketing Research guide contains resources for locating information for market research projects.
Demographics & Target Markets
Market Potential Index
Market Research Reports
Market Share, Size & Rankings
Psychographics & Consumer Behavior