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HDCS 4386 - Commercial Strategies Ad Campaign Project


This guide was designed to help students working on the Commercial Strategies Ad Campaign Project (HDCS 4386).

The Human Development & Consumer Sciences (HDCS) Resources guide will have links to databases you may need to conduct company, country and industry research.

Market Research Resources

Market Research Resources: This page contains resources for locating information for market research projects.

  • Demographics & Target Markets
  • Market Potential Index
  • Market Research Reports
  • Market Share, Size & Rankings
  • Psychographics & Consumer Behavior
  • Retail Business Market Research Handbook

Books on the topic