HDCS 4386 - Commercial Strategies Ad Campaign Project

Welcome

This guide was designed to help students working on the Commercial Strategies Ad Campaign Project (HDCS 4386).

The Human Development & Consumer Sciences (HDCS) Resources guide will have links to databases you may need to conduct company, country and industry research.

Market Research Resources: This page contains resources for locating information for market research projects.

Advertising Media Planning by Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer
Publication Date: 2015
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.
Display Advertising by David Booth; Corey Koberg
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign. Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more
Powerlines by Steve Cone
Publication Date: 2008
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable.