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General Business Resources

Why Demographics and Psychographics?

Demographics --quantifiable characteristics of a particular population--are often critical for marketers.  In order to sell your market on a product, you have to know the market (is it growing or falling, is it wealthy or poor, is it geographically centered or dispersed)? 
 
Psychographics--characteristics which a particular population shares that are primarily a state of mind/psychological--are also quite critical.  How likely are people who just bought a house to buy a major consumer appliance within six weeks of closing on their home?  If a person likes to dine out of the house at least once per week, what other purchases are they likely to make?   

Demographic & Psycholgraphic - Databases