Check to make sure your article is coming from a scholarly journal! Use Ulrich's Periodical Directory and search for the name of your journal.
Step 1: Identify Behaviors and Stereotypes in the Television Programs
Example: are behaviors/stereotypes related to age, gender, race, ethnicity, geography, etc
Step 2: Match the program behaviors and stereotypes to the target audience of the program
Ex: If Grey's Anatomy characters are predominantly white, good looking, young adult, high socioeconomic characters, do you think the target audience is the same?
Step 3: How do the advertisements relate to the target market? Hint: Formulate a research question!
Do the advertisement appeal to a predominantly white, young adult, mid to high socioeconomic target market? If so, what kind of advertisements did you see? Beauty adds, adult adds, female or male targeted ads?
Potential Research question:
Do advertisers purposefully target white females with beauty advertisement during prime time drama television series?
Step 4: Identify keywords from your research question
Race/White, Female/Women, Beauty/Attraction, Television/Prime-Time/Drama
Step 5: Find Your Scholarly Articles in one of the following library database