Check to make sure your article is coming from a scholarly journal! Use Ulrich's Periodical Directory and search for the name of your journal.
Step 1: Identify Behaviors and Stereotypes in the Television Programs
Example: are behaviors/stereotypes related to age, gender, race, ethnicity, geography, etc
Step 2: Identify how these behaviors and stereotypes might influence how people act and behave. Look around on campus or when your are with friends
Ex: Does anyone you know use language, styles, or stereotypes from the programs?
Step 3: How do the advertisements relate to the target market? Hint: Formulate a research question!
Do the advertisement appeal to a predominately gender, race, or specific socioeconomic target market? If so, what kind of advertisements did you see? Beauty adds, adult adds, female or male targeted ads?
Potential Research question:
Do advertisers purposefully target white females with beauty advertisement during prime time drama television series?
Step 4: Identify keywords from your research question
Race, Female/Women, Beauty/Attraction, Television/Prime-Time/Drama, commercials/advertisements
Step 5: Find Your Scholarly Articles in one of the following library database