Demographics --quantifiable characteristics of a particular population--are often critical for marketers. In order to sell your market on a product, you have to know the market (is it growing or falling, is it wealthy or poor, is it geographically centered or dispersed)?
Psychographics--characteristics which a particular population shares that are primarily a state of mind/psychological--are also quite critical. How likely are people who just bought a house to buy a major consumer appliance within six weeks of closing on their home? If a person likes to dine out of the house at least once per week, what other purchases are they likely to make?
MarketResearch.com Academic provides libraries with the same vital information used by business professionals around the globe. Top companies rely on us. Our reports help executives, managers, and entrepreneurs drive strategies in both major industries and niche markets. Now librarians, students, faculty, administration, and other library patrons can have access to the same world-class business information.
PolicyMap is a fully web-based online data and mapping application that gives you access to over 15,000 indicators related to demographics, housing, crime, mortgages, health, jobs and more. Data is available at all common geographies (address, block group, census tract, zip code, county, city, state, MSA) as well as unique geographies like school districts and political boundaries. Data comes from both public and proprietary sources.
Directory information on U.S. and Canadian business, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
SimplyAnalytics (formerly SimplyMap) is a web-based mapping application to create professional quality, interactive thematic maps and reports using thousands of U.S. demographic, business, and marketing variables. Select, sort, and compare data across multiple geographic locations and create custom reports exportable to spreadsheets.
Provides access to Claritas Segmentation & Market Solutions (SMS) for viewing and analyzing data that provides insights into consumer demographics and lifestyles, purchase behaviors and media preferences.