This page provides a list of resources you can use to start your research, as well as strategies you can use to improve your searches. But before you start conducting business research, you should know that researchers who have a good understanding of the business information environment will have a more pleasant and effective research experience. 

In business research, it is important that researchers understand the inherent characteristics of information sources and content, as well as their relative availability. Sources and content in the business information environment can be:

• In a state of constant and dynamic change.
• Prohibitively costly; content that requires effort and skill to gather, analyze, and package is often expensive.
• Subject to restrictions, such as proprietary content, sensitive content, licensing conditions, jurisdictional regulations, etc.
• Formatted or presented in a way that adversely impacts discovery, access, or usage.
• Impacted by various factors, such as geography, scope, data type, timeframe, etc.
• Varied in credibility or quality, depending on the methodology used, completeness, point of view, or degree of bias.

Here you will find links to resources covering topics including but not limited to the following:

• Company and Non- Profit Organization Research
• Industry Research
• Market Research 
• Demographics Data
• Citation and Plagiarism

Need further assistance? 

Contact your business librarian oaduffus@uh.edu or make an appointment