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Marketing Resources   Tags: business, business administration, marketing  

Last Updated: Aug 7, 2014 URL: http://guides.lib.uh.edu/marketing Print Guide RSS UpdatesEmail Alerts

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Marketing Research Guide

This guide has a wide variety of business resources. Select the following links to conduct:

BoardEx, Hoover's, Mergent, NetAdvantage, LexisNexis Company Dossier, ReferenceUSA

Country Watch, Country Studies, International Financial Statistics

Social Explorer, U.S. Census Bureau, Statistical Abstracts

Mergent Horizon, Plunkett Research, U.S. Census Bureau: Business & Industry

Gartner Core Research, MarketResearch.com,  SRDS: Local Market Audience Analyst
The Economist, Financial Times, New York Times, Wall Street Journal
 

Looking for scholarly or peer-reviewed journals?

Below is a small sample of the resources available for research through the M.D. Anderson Library. The sample below primarily provides access to academic (journal) articles and newspaper articles.

Use the Marketing database page for additional resources. 



  • Business Source Complete  
      
    CougarNet Login Required
    A scholarly business database, providing full-text context. Includes Harvard Business Review Case Studies, Market Research Reports & Industry Profiles.
  • Emerald Fulltext  
      
    CougarNet Login Required
    The world's leading publisher of management research, Emerald publications bridge the gap between the scholarly and practitioner world of management.
  • LexisNexis Academic  
      
    CougarNet Login Required
    Includes national and regional newspapers, international news, U.S. Federal and state case law, international legal information, business news journals, company financial information, SEC filings and reports, etc.
  • ABI/INFORM Global  
      
    CougarNet Login Required
    A scholarly and comprehensive business research database covering business and economic conditions, management techniques, theory and practice of business, human resources, and more. Also includes the Wall Street Journal.

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Lisa Martin
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Avoiding Plagiarism

Use the Avoiding Plagiarism guide to find resources intended to provide practical tips for students on how to avoid plagiarism and to also answer some common questions regarding the topic.

The guide contains the following sections:

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