Marketing Research Guide
This guide has a wide variety of business resources. Select the following links to conduct...
BoardEX, Hoover's, Mergent, NetAdvantage, LexisNexis Company Dossier, ReferenceUSA
Country Watch, Country Studies, International Financial Statistics.
Social Explorer, U.S. Census Bureau, U.S. Statistical Abstracts.
Mergent Horizon, Plunkett Research, U.S. Census Bureau: Business & Industry
Gartner Core Research, MarketResearch.com, SRDS: Local Market Audience Analyst
The Economist, Financial Times, New York Times, Wall Street Journal.
Gartner Research
Gartner Core Research: The world's leading provider of research and analysis about the global information technology industry, contains detailed and relevant product information, evaluations, recommendations, and measurement services on a wide range of technology issues and trends.
Includes:
- Best Practices
- Market Analysis
- Case Studies
Note: This resource is sponsored by the UH IT department.
Looking for scholarly or peer-reviewed journals?
The following databases have scholarly
(peer-reviewed) journals which
focus upon all aspects of
marketing and marketing research...
Click on the "Articles, Books & Databases" tab for additional resources
- ABI/INFORM Global CougarNet Login Required
A scholarly and comprehensive business research database covering with in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, human resources, finance, taxation, computers, and more. Also includes the Wall Street Journal. - Business Source Complete CougarNet Login Required
A scholarly business database, providing full-text context. Includes Harvard Business Review Case Studies, Market Research Reports & Industry Profiles. - Communication & Mass Media Complete CougarNet Login Required
CMMC incorporates the content of CommSearch (formerly produced by the National Communications Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication and mass media. - Emerald Fulltext CougarNet Login Required
The world's leading publisher of management research, Emerald publications bridge the gap between the scholarly and practitioner world of management. - JSTOR CougarNet Login Required
A full-text archival collection of scholarly journals. Subjects covered include Business, Economics, Finance, Political Science, Population Studies, Public Policy & Administration, Statistics. - LexisNexis Academic CougarNet Login Required
Includes national and regional newspapers, wire services, broadcast transcripts, international news, and non-English language sources, U.S. Federal and state case law, codes, regulations, legal news, law reviews, and international legal information, Shepard's Citations for all U.S. Supreme Court cases back to 1789, business news journals, company financial information, SEC filings and reports, and industry and market news. - ScienceDirect CougarNet Login Required
The leading full-text scientific database offering journal articles and book chapters. Excellent resource for business research. - Wiley Online Library CougarNet Login Required
The world's broadest and deepest multidisciplinary collection of online resources covering life, health and physical sciences, social science, and the humanities.
Avoiding Plagiarism
This guide contains resources intended to provide practical tips for students on how to avoid plagiarism and to also answer some common questions regarding the topic.
The guide contains the following sections:
Lisa Martin |
 Lisa Martin |
Industrial Classification
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NAICS code or SIC code?
Not sure!
Click on the "Industrial Classification" tab for more information.
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