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Assigned Reading #1
Assigned Reading List
2) Poundstone, W., REVIEW--How to Ace A Google Interview ,Wall Street Journal [New York, N.Y] 24 Dec 2011
3) Bernoff, J. (2012). Rethinking Marketing From the Outside In. Marketing News, 46(11), 8.
4) Strom, S. & Malkin, E., Ammunition for a Trade War Between U.S. And Mexico. New York Times, 28 Sep 2012
5 ) Ransom, D., Weathering The Storm (A Special Report) --- Smart Ways to Cut Prices: Consumers want value these days; Here's how some companies give it to them -- without gutting their brands. Wall Street Journal [New York, N.Y] 23 Apr 2009
6) Bustillo, M., The Plan to Rescue Sears --- Retailer Hopes to Woo Shoppers By Digging Through Data, Wall Street Journal [New York, N.Y] 13 Mar 2012
7) Dawson, C. (2012, Oct 02). For datsun revival, nissan gambles on $3,000 model. Wall Street Journal
8) Estrel, M., The Beverage Wars Move to Coconuts, Wall Street Journal (Online) [New York, N.Y.] 10 Feb 2012
9) Elliott, S., In Sweetner Campaign, Nature is the Star, New York Times, 10 Oct 2012
10) Birkner, C. (2012)., Glass Half Full. Marketing News, 46(11), 7
11) Banjo, S., Wal-Mart Delivery Service Says To Amazon: 'Bring It', Wall Street Journal (Online) [New York, N.Y.] 10 Oct 2012
12) Singer, N., Beauty in the Orient, New York Times, 25 Sep 2012
13) Surowiecki, J., Bundles of Cable, The New Yorker, 25 Jan 2010
14) Crocker, R., Coca-Cola enjoys refreshed sales: New strategy helps it serve its 500 brands, Houston Chronicle, 30 Oct 2011
15) Olson, S., Build-A-Bear Goes High Tech, New York Times, 27 Sep 2012
18) Reynolds, K, Three Proven Ways to Convert Visitors Into Buyers Online, New York Times, 13 Sep 2012
19) Elliott, S., For Oreo Campaign Finale, a Twist on Collaboration, New York Times, 25 Sep 2012
20)Strom, S., Battle of the Brands, New York Times, 21 Feb 2012
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