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MARK 3336 - Elements of Marketing Administration (Gelb)   Tags: mark3336  

Last Updated: Jan 20, 2015 URL: Print Guide Email Alerts

MARK 3336 Print Page


This guide was designed to provide access to resources needed for Professor Gelb's MARK 3336.
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The Marketing Research Guide has additional resources available for research.

    Additional Resources

    Cover Art
    Are You Smart Enough to Work at Google? - William Poundstone
    ISBN: 9780316099974
    Copies available at MD Anderson Library as well as UH-D. If borrowing from UH-D, click request and ask for delivery to MD Anderson.

    Lisa Martin, librarian

    Assigned Reading List

    1) Steeling Their (This is a non UH-Library resource and may be withdrawn at anytime).

    2) Poundstone, W. (2011, Dec 24). REVIEW--How to Ace A Google Interview. Wall Street Journal.

    3) Bernoff, J. (2012). Rethinking Marketing From the Outside In. Marketing News, 46(11), 8.

    4) Strom, S. & Malkin, E. (2012, Sept 28). Ammunition for a Trade War Between U.S. And Mexico. New York Times.

    5 ) Ransom, D. (2009, Apr 23). Weathering The Storm (A Special Report) --- Smart Ways to Cut Prices: Consumers want value these days; Here's how some companies give it to them -- without gutting their brands. Wall Street Journal.

    6) Bustillo, M. (2012, Mar 13). The Plan to Rescue Sears --- Retailer Hopes to Woo Shoppers By Digging Through Data. Wall Street Journal.

    7) Dawson, C. (2012, Oct 02). For Datsun Revival, Nissan Gambles on $3,000 Model. Wall Street Journal.

    8) Estrel, M. (2012, Feb 10).The Beverage Wars Move to Coconuts. Wall Street Journal (Online).

    9) Elliott, S. (2012, Oct 10). In Sweetener Campaign, Nature is the Star. New York Times.

    10) Birkner, C. (2012). Glass Half Full. Marketing News, 46(11), 7.

    11) Banjo, S. (2012, Oct 10). Wal-Mart Delivery Service Says To Amazon: 'Bring It'. Wall Street Journal (Online).

    12) Singer, N. (2012, Sept 25). Beauty in the Orient. New York Times.

    13) Surowiecki, J.(2010, Jan 25). Bundles of Cable. The New Yorker.

    14) Crocker, R. (2011, Oct 30). Coca-Cola Enjoys Refreshed Sales: New Strategy Helps It Serve Its 500 Brands. Houston Chronicle.

    15) Olson, S. (2012, Sept 27). Build-A-Bear Goes High Tech. New York Times.
    16) Grasshopper - The Entrepreneur's Phone System (This is a non UH-Library resource and may be withdrawn at anytime).
    17) Bussey, J. (2012, Oct 4). The Innovator's Enigma. Wall Street Journal (Online).

    18) Reynolds, K. (2012, Sept 13). Three Proven Ways to Convert Visitors Into Buyers Online. New York Times.

    19) Elliott, S. (2012, Sept 25). For Oreo Campaign Finale, a Twist on Collaboration. New York Times.

    20) Strom, S. (2012, Feb 21). Battle of the Brands. New York Times.


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