In this assignment, you will select a magazine of your choice and analyze three issues. You will want to:

• Write a report addressing the type of magazine, the substance of its content, the type of advertising it carries, the audience it is targeting, and your conclusions regarding its effectiveness in achieving its objectives.
• If possible, compare the print version to the online version (including an analysis of the differences in advertising and size of readership).
• In addition, examine the advertising content with regard to the target market of the ads (gender, age, socioeconomic status (SES). 
• Be sure to include a reference to the specific issues (dates) studied. 
• Research and include which company owns the magazine. 

For this assignment, you will need to access several issues of a magazine of your choice. Most of the popular print magazines, like People, The New Yorker, and Sports Illustrated, will be available at MD Anderson Library. You can find recent physical copies of select magazines in the Leisure Reading Room area of the first floor of MD Anderson Library.

You can also search for magazines using the Journal Titles search. This will allow you to search for magazines that we have in physical and electronic format. If you're looking for physical copies, make sure to note the Call Number so that you can more easily locate the item. Ask for help at the information desk on the first floor if you get lost.

As you start to look several issues of a magazine and consider different aspects for your report, it might help to look at relevant academic research to support your statements. The following resources are a good place to start for finding scholarly research about magazine publications:

As you evaluate magazines for this assignment and look to supporting research, it will be helpful to know the difference between these types of sources. Magazines are considered a "popular" source, while academic research is known as a "scholarly" source. To learn more about the differences and how you can use these sources, watch the following video:

Video Transcript